Episode #3 – Simple SEO Tips For Your Blog

by on June 25, 2013

Five Simple SEO Tips For Your Blog

Want to have your blog come up at the top of a Google search? These five simple SEO tips will help get you there.

In order to help you understand Search Engine Optimization (SEO), here’s a little background as to how a search engine works.

Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system.

­Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

A Web page’s PageRank depends on a few factors:

  1. How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
  2. The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
  3. The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance.

Factor #1 – Basically means don’t get rid of a current blog to start a new one. If you do start a new blog, import your old blog so you have that history (unless you are starting a new blog that is entirely different). Also, it means, if you haven’t started a blog yet, you need to do so asap!

Factor #2 – The title of your blog post needs to have keywords that also appear in the content as well. Don’t keyword stack or Google could blacklist your blog, but it is important to use keywords as least times within the content. Again, do keyword research in Amazon as mentioned in the video.

Factor #3 – How do you get people to link to your blog? Write compelling content. Informative content that answers questions, solves a problem, or helps people in some way.

These are only a few factors Google uses to find the relevancy of your blog. How long you engage your audience and how many people comment on your blog will also help to increase your SEO.

I hope these five SEO tips and search engine explanation was helpful to you. Happy blogging!…..and if you haven’t started your blog yet, please do so! I recommend getting your domain name with GoDaddy and using HostGator to host your blog using Thesis 1.8.5 theme. Even if you don’t know HTML (because I don’t either), you can do this! I did it, so can you!

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